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Why Wear Crossover?
Crossover Footwear wants to help the modern man show a little more identity in their appearance. This starts from the ground up. Shoes are one of the first visual cues. Add a stylish quality shoe to show others you care about your appearance in a modest way. These shoes are designed to wear with the wardrobe you already own. With many years of experience in menswear, we will educate you how to wear our shoes with your existing wardrobe.
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How the opportunity was discovered
I spent years trying to find a quality, men's shoe that was unique and did not break the bank. I couldn't find anything in Canada I liked. So I created one. For years, as a mens wardrobe stylist, I spent time researching the Canadian shoe market for clients and could rarely find anything that fit their needs. I used to say pick 2 of 3, either stylish, durable or fairly priced. Now, with the advancement of online shopping and personal experience there was an opportunity to bring all 3 options in one brand. Welcome Crossover Footwear.
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Less waste, exactly what you need
The focus of CF is to eliminate waste any way we can. We see so many overstock issues which leads to shoes being thrown away. We are introducing a way to help play our part with our made to order manufacturing. Along with our "wardrobe essentials", if you see a custom order you like, we can remake it for you exactly in your size. Once we have your size figured out you'll be able to order any shoe you want with the perfect fit every time.
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NEW PRODUCT DROP - Pre-order promotions
Every day we are inspired by new designs and customer ideas. This leads us to designing new products all the time. Every once in a while (seasonally) we will design a product for our audience that we think you will love and offer a pre-drop promotion price. Usually this ranges from 15%-30% off regular price for a limited time. Once we do this initial bulk order, the price goes back to regular pricing.
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More options than just brown or black
One goal is to begin breaking the habit of "brown or black". These colours and designs are chosen specifically to dress up or down and work with what you already own so you don't have to go buy a new wardrobe to match. We started with our inception line then proceeded to make the defender boot and a suede and leather loafer to have you feeling confident and stylish all year round.
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The menswear experience gives us an advantage
Most mens wardrobes look similar. Grey, black and blue jeans and suits. Unfortunately you've been convinced that black and brown shoes are the only options for these items. After years of working in the mens luxury clothing industry, the team here at Crossover wanted to expand your wardrobe and introduce exceptional colours and material blends to advance your footwear options.
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The founder - story of Bruce
Shoes were always a form of communication for me. Growing up, I was really into sports. In particular, basketball, football, and snowboarding. In most sports your uniform is provided so your shoes are the only way to express yourself and I always took advantage of that. I started customizing shoes as a teenager to pump myself up set the tone with how I would play. Each time I laced up it gave me a spike in confidence and energy. That's the same energy I bring to this brand. The only difference is now it's a dress shoe instead of a basketball shoe.
I spent years trying to find a quality, men's shoe that was unique and did not break the bank. I couldn't find anything in Canada I liked. So I created one. For years, as a men's wardrobe stylist, I spent time researching the Canadian shoe market for clients and could rarely find anything that fit their needs. I used to say pick 2 of 3, either stylish, durable or fairly priced. Now, with the advancement of online shopping and personal experience there was an opportunity to bring all 3 options in one brand. Welcome Crossover Footwear.