Vision > Process

Vision and Opportunity

As a men's stylist, I used to say pick 2 of 3 options. Either stylish, durable or affordable. Now, with the advancement of online shopping and I saw an opportunity to combine with my professional experience and bring all 3 options in one brand. Aesthetically, the focus was to show new colours that would go with the wardrobe you already own of grey black and blue pants / suits. Now there is a quality brand with luxury detail at half the price it would retail.

The quality and craftsmanship is the reason clients are so happy with their new shoes and boots! Click above to see the details that go into ever product from the beginning to end.

Explore all options from our loafers, shoes, boots and custom 1 of 1 creations.

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Customer reviews

Nushy Habib

What's the main reason you recommend this product or service? Price, service and quality. Bruce started as my clothing stylist and I knew I could trust him.

Greg Malette

Everytime I wear my shoes from the Inception line somebody asks me "where'd you get those beauties". I get excited to wear the shoes every time.