• STEP-1


    The first step is always design. Choose from a variety of shoes from our collection or have one custom made. This is when the style, construction and last is chosen.

  • STEP-2


    The second step is deciding the material. Just like clothing, we believe layering and fabric blending is the quintessence of dress casual fashion. We combine leathers, suede, tweed, flannel, dye, and velvet. We are always experimenting with new materials, so let us know if there is a material you have questions about.

  • STEP-3


    Stitching closed channel leather sole during original Goodyear welt shoe construction. Goodyear welted shoes stand out not just for their incredible strength and durability, but also for their comfort. The last is multiple widths either D, EE or EEE. We typically use a semi chiseled and elevated toe. It's the perfect dress casual model. The sole is completed with a rubber layer for grip on the toe.

  • STEP-4


    The cork application has several purposes. It begins with the comfort as it provides a cushion for the foot and over time a groove of your foot print. It also has the ability to absorb the sweat and moisture to help reduce odors.

  • STEP-5


    The last step is in Toronto where a world class artisan finishes the shoes with some dye, creams and air different techniques including brushes, rags and air guns.

what our clients say

  • These shoes are amazing. The quality is top notch. Everyone that sees them really likes them. They are unique and if someone knows about shoe construction they will point out the quality of the sole, combination of materials, etc. Thank you for all of the help before my wedding last year.

    - Auston M

  • What's the main reason you recommend this product or service? Price, service and quality. Bruce started as my clothing stylist and I knew I could trust him.

    - Nushy Habib

  • Everytime I wear my shoes from the Inception line somebody asks me "where'd you get those beauties". I get excited to wear the shoes every time.

    - Greg Malette

  • They are amazing!!! They look great and are very comfortable. To top it off they are very affordable also. | will be buying many more as the customization is fun and allows you to be as creative as you want. No more wishing, it's now doing what you want!

    - Auston M